Domestic Violence Campaign in Malaysia

Domestic Violence Campaign in Malaysia Introduction What is domestic violence? Domestic violence is define as any form of aggressive and violent behaviour afflicted on family members or partners, regardless of gender, sexuality, race, culture or background (â€Å"Definition,† n.d.). On 8th March 2014, the campaign #NoExcuseForAbuse was launched in conjunction with International Women’s Day. The campaign is hosted by Women’s Aid Organisation (WAO) which is a non-governmental organization (NGO) in Malaysia. The organization aims to promote and create respect, protection and fulfillment of equal rights for women. The idea is that no one deserves to be abuse (About us, n. d., â€Å"WAO Vision and Mission†). For more than six months of planning, the campaign was brought to life by Art Director, Justin Phang and his team and it was successfully launched at Publika, Kuala Lumpur on 8th March 2014. The campaign is supported by Studio DL, Publika, TWBA Kuala Lumpur, My Hero Hypermarket and the US Embassy. Research In Malaysia, 39% of women are estimated to have faced domestic violence, but they often hide the truth of this social problem due to the traditional belief in the privacy of the family and the closeness of marriage relationships. According to a national research study in Malaysia which is conducted by WAO between 1990 and 1992, 1.8 million or 36% of women above the age 15 were beaten by their partners. In 1989, only 909 of them actually reported violence to the police (Domestic Violence, n.d., â€Å"The Malaysian Context,† para. 1). Many women who face domestic abuse may experience difficulty in understanding and handling the matter. They may not even know the abuse and continue to justify it ignorantly. Many of them do not know their rights and what to do if they are being abused by their partners. Therefore, the Domestic Violence Act was implemented in 1996 to protect women from being battered and abused. Domestic violence does not just affect women but also children. Children will be affected not only physically but also mentally. They will feel powerless and have low self esteem. Many of them may not trust people easily anymore. Besides that, many children who witness abuse will either become withdrawn, turn aggressive, or they may exhibit bullying behaviour towards other children.(The Effects of Domestic Violence (n.d.) Retrieved from http://www.wao.org.my/The+Effects+of+Domestic+Violence+on+Children_106_62_1.htm) Based on the story of Sanjeev, a witness of domestic violence that we found in our research, Sanjeev started to witness his father abusing his mother when he was only two years old. He realized that his mother was beaten by his father even before he was born at a later time. In one particular incident, Sanjeev witnessed his father tried to hit his mother by using a chair and threatened her with a knife. Sanjeev saw all these through a keyhole. At that time, his brothers and sisters were with him. He proclaimed, Feel like kicking him!! One cent also wont give him! and Hes no more in my family, when he was asked about how he felt towards his father. (The Effects of Domestic Violence (n.d.) Retrieved from http://www.wao.org.my/The+Effects+of+Domestic+Violence+on+Children_106_62_1.htm) Domestic violence brings bad impact to children. Children are weak and helpless witnesses of the violence that happens in their homes because they are no able to oppose. Mothers always feel that it is hard to escape from their abusive partners and tell themselves to stay until their children grown up to give them a better and complete condition for development. It happens as the father is the real economical support of the family. However, these experiences of growing up in an abusive environment might have a long-term impact on children’s lives. (The Effects of Domestic Violence (n.d.) Retrieved from http://www.wao.org.my/The+Effects+of+Domestic+Violence+on+Children_106_62_1.htm) The witnessing of domestic violence by children is a psychological abuse for the child. The childs development of self and social ability will be affected by the abusive action of adult. They will feel fear thus causing them to feel that they live in an unsafe and unstable condition when threaten and abused through verbal or physical. All these factors contribute to an unhealthy condition for child growth. (The Effects of Domestic Violence (n.d.) Retrieved from http://www.wao.org.my/The+Effects+of+Domestic+Violence+on+Children_106_62_1.htm Action The main goal of the campaign is to raise public awareness and education towards domestic violence. The campaign hopes to encourage women who are abuse either physically, mentally or emotionallyto reach out for aid. It aims to educate the public on the issue and provides a channel for victims to seek for help.#NoExcuseForAbuse (2014,March 8) Retrieved from http://www.wao.org.my/news_details.php?nid=320ntitle=#NoExcuseForAbuse+ This objective is in line with its organization, WAO which is to offer emotional and social support and care to women. Asides from that, the organisation goals which is to spread the awareness of violence against women to public and related agencies is also publicized through this campaign. About us (n.d.) Retrieved from http://www.wao.org.my/About+Us_3_3_1.htm The campaign targets the beginning stage of domestic violence in which the situation has not aggravated into a serious state. It is generally aimed at women who are under abuse and are not sure whether the experience that they are going through is normal. They hope to send out the message that any sort of abuse whether it is physical, verbal or emotional should not be tolerated. Hence the slogan, â€Å"Be it physical, verbal or emotional, there’s #NoExcuseForAbuse†.#NoExcuseForAbuse (2014,March 8) Retrieved from http://www.wao.org.my/news_details.php?nid=320ntitle=#NoExcuseForAbuse+ Communications In order to achieve the campaign’s goal, several events had been organized to ensure its success. Firstly, an installation art exhibition was held at Publika, Kuala Lumpur from 8th March till 17th March 2014. Subsequently, it was held at My Hero Supermarket in Puchong and Sri Damansara from 22nd March till 31 March 2014.The exhibition portrays hand-stitched words of the voices of victim survivors on blouses. â€Å"It’s alright, he apologised. He said he’ll never do it again.† and â€Å"I’m afraid of him, but leaving him will bring shame to my family† weresome of the voices featured on the blouses. Theaim of the exhibition is to create the same feelings and thoughts of what the victims has felt.#NoExcuseForAbuse (2014,March 8) Retrieved from http://www.wao.org.my/news_details.php?nid=320ntitle=#NoExcuseForAbuse+ Secondly, posters of high profile women wearing the t-shirts with the message â€Å"Be it physical, verbal or emotional, #NoExcuseForAbuse† were release online on social media. 27 women pledging their support for the campaign namely, YB Hajah Nancy Shukri (Minister in the Prime Minister’s Department), YB Hannah Yeoh (Selangor Assembly Speaker), YB NurulIzzah (MP for LembahPantai) and YB Mas ErmieyatiSamsudin (Putri UMNO Chief)were featured on the online posters. The campaign encourages the public to send in their pledge of support by taking photos and posting them on social media with tag #NoExcuseForAbuse.#NoExcuseForAbuse (2014,March 8) Retrieved from http://www.wao.org.my/news_details.php?nid=320ntitle=#NoExcuseForAbuse+ Lastly, a helpline was also released on the day the campaign was launched. TINA (Think I Need Aid) is a SMS helpline where members of the public may message to seek for advice or to report any suspicious case of abuse that they know.It is the first of it’s kind in Malaysia and they operate from Monday to Friday, 9.00 am till 5.30 pm. Advocacy officer, Sally Wangsawijaya (2014) said that victims especially the younger generation will find the SMS helpline more preferable as it will be like an informal conversation and they can remain anonymous. Additionally, it will also be a safer method for the victims to seek for help if the culprit is nearby. She noted that the victims will be referred to social worker when they are ready as consent is needed before the victims can be counselled. #NoExcuseForAbuse (2014,March 8) Retrieved from http://www.wao.org.my/news_details.php?nid=320ntitle=#NoExcuseForAbuse+ Evaluation Basing on the data and information that we have collected, we came to an agreement that this campaign has been effective in trying to raise public awareness and education towards domestic violence. As one of the main objectives of the campaign is to reach out to those who are in doubt and confuse about the happenings in their relationship, an installation art exhibition has been launched to inform the public on this matter. We agree that this method is effective in relaying its message as it aims to portray the similar feeling that is experienced by the victims through a display of hand-stitched words on blouses that represents the voices of the victim survivors. By putting ourselves in the victim’s shoe, we feel that this exhibition is able to create the necessary motivation and encouragement to speak out and to seek for appropriate help. In addition, we feel that the pledge of support given by 27 high profile women volunteers is able to send out the message that women can be strong and independent on their own and they should not succumb to abuse. This action is in line with the campaign’s main message which is ‘Be it physical, verbal or emotional, there’s #NoExcuseForAbuse’. Asides from that, we believe that the SMS helpline, TINA (Think I Need Aid) that was set up is a smart move to further encourage victims of domestic violence to reach out for help. Josiah, I. (n.d). The thought of calling might be too much and speaking through the phone may also pose danger especially if the perpetrator is nearby. My teammates and I agree that calling might not be the best option for the victims to voice out as some of them could be in doubt and they are worry about the consequence of their actions. We believe that the victims will feel safer to reach out by messaging as they can remain anonymous. Moreover, the victims will not miss out any message that is being relayed as the message sent out could be reread. This method is useful and more convenient to those who might be engage during daytime and to victims where the abuser is nearby. All in all, we would like to conclude that the campaign, #NoExcuseForAbuse has been effective in relaying out its message which is to raise public awareness and education towards domestic violence whilst providing a helpline to those in need. However, we feel that the campaign has yet to be exposed to the whole of Malaysia as it has been launched for only a short period of time and currently there are no on-going events or activities. References Definition. (n. d.). Retrieved from http://www.domesticviolencelondon.nhs.uk/1-what-is-domestic-violence-/1-definition.html About us. (n. d.). WAO Vision and Mission. Retrieved from http://www.wao.org.my/About+Us_3_3_1.htm Domestic Violence. (n.d.). The Malaysian Context [para. 1]. Retrieved from http://www.wao.org.my/Domestic+Violence_98_5_1.htm

Fyne Piece of Marketing Case Study

CASE STUDY 1. 1 A ‘FYNE’ PIECE OF MARKETING As the strode purposefully into the board room to make his presentation to the firm’s monthly director’s meeting, Fred Fahr, General Manager of Fyna Foods Ltd, felt just great. His confidence was that of someone who knows he has faced a problem and come up with the right answers. ‘Ladies and gentlemen,’ he began, ‘as you are aware, two months ago we were given the opportunity to supply the Beefies Hamburger Chain with their new Supa-Long French fries.At the time, we all agreed this was great potential business for Fyna Foods, but that it also posed a major problem for us – what to do with the excess potato left over after we supply Beefies with the extra-length fries. Unfortunately, we still haven’t been able to come up with a perfectly square potato! To dump this excess material would mean almost certainly making a loss on the Supa-Long Fires business. I am very pleased to be able to report to you today; however, that my team has come up with what we feel is a pretty fine solution. Fred deliberately paused as he sensed the increased air of anticipation around the table. Even old Thomas Fynaski, the firm’s octogenarian founder, seemed to rouse himself from his doze. ‘We found the answer by combining the excess potato material with other vegetables to create a breakfast burger,’ Fred went on. ‘I have to say the lab boys have done a really good job and created a product that Fyna Foods can be proud of. My family doesn’t usually eat hot breakfasts, but we all tried some the other morning and agreed they were really quite nice.Once we had the product developed I gave it to our marketing people and they’ve decided to call it â€Å"Bubble and Squeak† – it’s what we used to call leftovers back in the 1960s. I am sure we all remember when we were kids,’ he joked, ‘how good leftovers used to tas te the next morning. We’ve decided to advertise it as â€Å"The delicious breakfast alternative to bacon and eggs†. ’ ‘What about the factor? ’ one of the director asked. ‘This product doesn’t look like anything we produce at moment. ‘Well, you know how our Production Department’s managers are,’ replied Fred. ‘If the factory had its way, we’d never produce anything that wasn’t quick and cheap to run through the machines. Anyway, we have agreed to pack the new line in boxes of 24 burgers, which nicely fits our packaging machinery. The factory were pleased with that. ’ ‘How do the numbers stack up, Fred? ’ asked Daphne Green, the Finance Director. ‘Pretty good, actually,’ Fred replied as he flicked up a chart. See, we start with the excess potato tonnage from the Supa-Long contract. That’s equivalent to sales about 400,000 packs of Bubble and Squeak in the fir st year. We think the Supa-Long contract is going to grow at about 10 percent per annum, so we also need to budget to increase Bubble and Squeak’s sales by that amount each year. We do have a bit of problem with price, which I’m still working on. The Sales Department is concerned it won’t be able to move these volumes of product at the price the accountants have given us.I’m not too worried about that, though, because the product development people, in their normal way, have produced a super premium quality product in the test kitchen – a bit too good, really, for the market we’re aiming at. I’m confident that we can play around with some of the ingredients and quantities and get the product costs down to a level that Sales can live with. ‘We’ve got a few rough edges to smooth off,’ concluded Fred. ‘But, overall I think we’ve come up with an excellent solution that lets us take on the Supa-Long contrac t and gives us a great new product for Fyna Foods. There was a general murmur of approval around the table. As it subsided, however, Fred noticed that Bill Wyse, the recently retired Marketing Director of a large transnational food business had his hand raised waiting to catch the chairman’s eye. As silence returned to the room he spoke for the first time during the meeting. ‘Well, Fred,’ he said quietly. ‘You’ve obviously put a lot of work into this. I can tell you feel you’ve done a great job. But in my humble opinion, you don’t seem to appreciate what marketing is all about. ’ Questions 1.Collect three descriptions of marketing, one from a text, one from a marketing practitioner, and one form someone who does not work in the marketing fied. Which perception seems the closes to Fyna Foods team’s activities on the Bubble and Squeak project? Justify your choice. 2. From the perspective of Bill Wyse, what differences are th ere between the production stage, the selling stage and the marketing stage of marketing management evolution? 3. In what areas might a food manufacturing company such as Fyna Foods be subject to societal criticisms?

Choosing Capstone Project Writing Services in Canada

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Symbolism of To Kill a Mockingbird - Free Essay Example

Sample details Pages: 2 Words: 615 Downloads: 10 Date added: 2019/02/20 Category Literature Essay Level High school Tags: To Kill a Mockingbird Essay Did you like this example? Shoot all the blue jays you want, if you can hit em, but remember its a sin to kill a mockingbird.† A mockingbird symbolizes the good in people. In the book To Kill a Mockingbird, people in the town jump to bad conclusions before knowing what really happened. This does not show a mockingbird, this shows the bad about the town. Don’t waste time! Our writers will create an original "Symbolism of To Kill a Mockingbird" essay for you Create order Scout’s family is already educated and they do not have the same opinion about people as other town folks. Scout knows more than the teacher, and her father taught her how to read and write before she went to school. Scout is very intelligent, but she can struggle to focus on principles taught by her father by getting caught up on the rumors around town. To start off Tom Robinson is a black field hand and he is employed to Link Deas. Tom is accused of raping and beating Mayella Ewell because he is black and she is white. Scout does not think Tom rape and beat her but everybody in town thinks he did. Also, they think badly because he is black and not white. Blacks and whites were not supposed to mingle. They were segregated, and they cannot be in the same place at the same time. Scout’s family does not believe blacks and whites should be separated. During the trial, Jem and Scout went on the balcony and sat with the blacks. Another person who is similar to Scout is Mr. Dolphus Raymond he would rather hang out with blacks than whites too. Although, Tom being accused of raping and beating Mayella there’s another important topic. Walter Cunningham’s son was a classmate of Scout. He can never afford lunch, so he usually brought his own food, but he forgot one day. Miss. Maudie offered him a quarter so he could get lunch. He said he would not take it, but Miss Maudie did not understand what he meant. Scout went to explain how he would never ever take anything from someone. After explaining she got in trouble for trying to tell the teacher how it worked around here. Miss Maudie jumped to conclusions by yelling at Scout when she tried to explain about how Cunningham’s don’t take handouts. Cunningham’s do not feel good about taking them. They think they could never repay anyone back. Finally, we have Scout actually gets mixed up and believed that Boo Radley actually dinned on raw squirrels and cats. His hands are always died red all the time, that’s from when you eat meat that raw or eat something you are not supposed to eat at that time. When unusual things happen in the town, they all think it was Boo Radley. Scout even believes the rumors of him because she thinks the same as the whole town. Boo did not mean any of it, or he actually did not do any of it at all it was just small town rumors like usual. He actually helped out Scout when Miss Maudie’s house burned down and everyone else was helps her out trying to save everything they could from her house. Boo snuck out and put a blanket on her. After that, he realizes he is not as bad as everyone thinks he is. In the end Scout learned there is not evil if you do not see it. The town’s people did not learn anything because they thought they were right. They think they know better and they will not take what other people say into consideration. That why you could not jump to conclusions. You need to wait and see the two sides first.